Montreal, March 7th, 2018 – The first portion of 2018 will mark a strong threshold for the studio already known for its exceptional quality video game material. With new projects coming up and a new service offer, Meduzarts had no choice but to update its visual identity.
From now on, Meduzarts will focus on the video game universe and will diversify its offer by offering more than promotional artwork. Through the experience and the talents they acquired for the past 11 years, Meduzarts now offers its new skillset by presenting a broader range of services including complete creative services (brand image development, conceptual and graphic visuals, environment and character development, etc), promotional images, and trailers and even in-game narrative content. Their stronger ongoing presence within the industry’s top of mind and events such as the E3, Gamescon, GDC, and MIGS is a witness to the studio’s new strategic positioning.
“The new Meduzarts’ visual identity and positioning have the common goal of showing that all our efforts are now exclusively dedicated to the video game industry. This way, we can offer our partners A complete service offer with additional value for everything that refers to the video game’s story, narrative, and marketing content.”, explains Daniel Byette, the group’s Executive Vice-President.
To enforce its position statement, Meduzarts, division de Digital Dimension, had to redefine its visual identity with a new logo and a new website. The new logo is now stronger and sturdier. It’s easy to notice an antic Greece influence blended with modern architecture. The colors were chosen in order to make a statement of the brand’s new positioning within the industry.
The new website lets the images and the projects speak for themselves with a continued emphasis on the produced content. Isn’t an image worth a thousand words? For more info, visit www.meduzarts.com.
Victor A.-Rainville, Meduzarts’ executive producer: “We can’t hide that Meduzarts’ new branding is aligned with the research, the development and the ongoing willingness to innovate and be more creative which we put forward through the past 3 years. I believe that our most recent material on games such as Rainbow Six Siege: Outbreak and Middle Earth: Shadow of War clearly illustrates that. This effort is deployed on every aspect. We have great ambitions until 2020 and we’re doing everything to achieve them.”
Meduzarts is a subdivision of the Digital Dimension banner. Established in 2006, the studio gathers leaders from the video game industry. Meduzarts deeply believes in teamwork, open communications, and open collaborations, transparency and sharing of common goals: that is what we foster. We offer a turnkey solution for all narrative and marketing content of your games.